This document explains the processes, obligations and responsibilities that must be followed by MEDIA RELATIONS ID service users. This document covers things such as the types of services offered, the news broadcast process, revision procedures, guarantees, payment aspects, conflicts of interest, privacy policies, and dispute resolution procedures. This document aims to provide a clear and transparent framework for interacting with MEDIA RELATIONS ID agencies and ensuring compliance with standards of ethics and professionalism in the PR and media industry.

 

1. Advertorial and Press Release

• Understand the distinction between a press release and an advertorial. Advertorial is a paid advertising service where you have the right to determine the title, image, news content, and it is guaranteed to publish. In contrast to press releases, news coverage allows for broadcast as long as it has news value.
• By using an advertorial services, you as an advertiser can determine the title, image and content of the news content, but this is not the case with press releases. Editors are responsible for selecting the article’s title and image, as well as for editing it to conform to media style and editorial standards.
• If the news item that has been broadcast does not include the core of the company’s campaign, our press release service offers a guarantee.

 

2. The Broadcast Process [Drafting]

• Press releases and news article drafts are created by your organization/company.
• Journalists may decide that the draft press release is adequate and no more interviews are required. On the other hand, if the news releases material is deemed inadequate to qualify as excellent news, more interviews will be undertaken.
• Before the news draft is sent to the media editorial team, the draft will be verified by the company regarding the appropriateness of the news content to avoid misinformation.
• The draft that sent to the media editor is a final draft that has been verified.

 

3. The Broadcast

• The publishing process can take several days, and may occur within a short time from the time the draft is sent and received by the media editor.
• The news articles sent to the editorial team will result in two possibilities, there are fully published and failure to appear. In general, the reason a news draft fails to be published is because the content is dominated by advertising narratives and lacks of news value.

 

4. The Verified Initial Draft Differs from The News Editorial

Utilizing our services as a media relations agency does not ensure that news releases from businesses that are forwarded to the editorial team will air or that published news releases will be identical 100% to the original news draft. Even yet, most of the time the adjustments are more editorial than significant.

 

5. Revision

News that is taken from a company’s press release and successfully broadcast on online news media, basically cannot be revised. The media has the right to determine the news angle, edit and remove parts of the content that are considered advertising. However, revisions are still possible at the following points:

• Name of the person
• Position
• Place and date
• The information that is not appropriate as stated in the news draft

 

6. Warranty

Not Publishable: We will offer substitute media outlets that decline to carry press releases or news articles about the company with alternative outlets that are prepared to provide relevant news about the company. After getting approval from you as our customer, this action will be taken.

Loss of News Substance: Our experience shows that out of 100% of publications that have been successfully published in national media, there is only 1% of news whose content omits substantive content. For instance, the news item where the organizers are our clients has been left out by the editorial team. We return 75% of the production refund for that media, if that case occurs.

 

NOTE:

Public Relations (PR) activities are basically not paid but earned. PR divisions or staff build relationships with the media, but the results are not guaranteed to be published. Advertisement activities, in the meantime, ensure that the results are aired since the advertising team provides and decides the advertising budget and pays it to the media.

These terms and conditions were formulated based on our experience in the field of PR & Media Relations. We believe that these terms and conditions also apply to all agencies operating in the field of providing press release services, in this case media relations agency.